A Look Back at the Year at Flex: CEO Jane Lundgren Ericsson Reflects on an Eventful 2025

How will we remember 2025? Jane Lundgren Ericsson looks back on a year when AI truly became part of everyday work. A year when Flex took a major technological step towards the future. And a year when customer support became more accessible than ever.

When you sum up 2025, what do you think you will remember most?

Well, apart from all the fantastic new customers, partners and colleagues we have welcomed, I have to say AI, not entirely surprisingly. This really feels like the year when we moved from mostly exploring and experimenting to actually putting these tools to work and letting them support us in our day-to-day operations.

At Flex, this means we use AI as a support, never as a replacement, in almost everything we do. From product development and testing, to customer support and improving flow in our internal processes.

At the same time, it is easy to feel overwhelmed when things are moving so fast. That is why we have taken a sustainable and structured approach. One example is that we have built a network of AI ambassadors from different parts of Flex. They help drive initiatives forward and share knowledge within their teams.

Another major focus during 2025 has been the migration of Flex HRM to the public cloud and Microsoft Azure.

What does the move to Microsoft Azure mean in more concrete terms?

Above all, it is about future-proofing and creating the highest possible level of security for our customers, both now and in the long term. Microsoft Azure is one of the world’s largest cloud platforms, with security and performance at a level that few others can match.

For our development teams, this also means we can work more efficiently and release new functionality both faster and smarter than before. This is especially important when it comes to making use of new AI solutions and building them into our product portfolio.

It has been a journey with its challenges, both for us and for our customers. Now, only the final steps remain before we reach the finish line. It feels very reassuring to have a platform that both we and our customers can continue to grow with for many years to come.

And when it comes to customer support and service, what is new there? 

Quite a lot, actually. Most recently, we launched our new knowledge base, bringing together guides, FAQs and other helpful content in one place, making it quick and easy to find what you are looking for.

This is complemented by Flexie, our new AI chatbot that answers questions and guides users directly within the system. We know this fills an important need in our users’ everyday work, and it has received very positive feedback since its launch.

In parallel, we are further developing how we work with customer success at Flex, with new teams and roles coming into place during 2026. By introducing dedicated customer managers, our aim is to create a more cohesive customer experience, with fewer points of contact and quicker access to the right support, regardless of the type of help you need.

Pay Transparency is ab area many employers are focused on right now, with the upcoming EU directive. How is Flex approaching this? 

Yes, it is certainly a major topic at the moment, with stricter requirements for how employers work with equal and fair pay. For companies with 100 employees or more, there will also be a completely new obligation to report pay gaps to the Swedish Equality Ombudsman.

One of the most important aspects here is ensuring that pay equity analyses are carried out correctly, and that the right data can be collected and analysed in line with the directive’s requirements. Flex HRM already includes a tool that helps employers work in a structured and efficient way with all parts of the pay equity process.

We are now continuing to update and fine-tune certain elements as the details of the Swedish legislation become clearer. This ensures that customers can continue working confidently in the same tool and have full support when the directive comes into force in Sweden in the summer of 2026.

Is there anything else we have to look forward to in 2026?

Yes, there is a lot of exciting work ahead! As always, our customers can expect a steady flow of new smart features, so keep an eye on our website and social channels.

Above all, our main focus going forward is the user experience. We currently have several projects underway aimed at creating a more modern and intelligent design and UX. A key part of this work is our new mobile app, which is now being completely rebuilt to deliver a more modern, faster and more intuitive experience.

Last, but certainly not least, I want to highlight our ambition to continue developing as a workplace. This is, of course, an ongoing effort. Developing leadership, listening to employee feedback and constantly asking ourselves how we can become even better is the foundation for maintaining a strong culture and engaged, satisfied employees.

At Flex, I truly have the privilege of working with colleagues who always want to move forward, support one another and are deeply committed to helping both each other and our customers. That is something I am incredibly proud of and grateful for!